In 2001, Merck & Co., Inc., Kenilworth, NJ, USA, which has a tradename of MSD outside of the U.S. and Canada, established a Privacy Office to develop and oversee a global privacy program for our operations around the world. Our program is based on four privacy values that provide the foundation for responsible engagement, interactions and use of information about people:
Our privacy program is built on a platform of organizational accountability for privacy, stewardship of the data we use to operate our business, consistent global privacy practices and standards that carry on our tradition of upholding high ethical standards across our business practices, and ongoing oversight to ensure that we continue to respond to changes in privacy expectations as technology and our business continue to evolve. For more information about our program, please see the global privacy program section of our corporate responsibility report.
Since we believe that trust is a core privacy value and essential to our corporate mission to discover, develop and provide innovative products and services that save and improve lives around the world, our global privacy program strategy is centered on two primary goals that aim to drive trust in how we engage with people and how we access, use and transfer information about people around the world:
Consistent Global Standards
Since we established our global privacy program in 2001, we have worked to implement and uphold consistent global privacy standards to provide assurance for how we manage our privacy and data protection obligations across countries and regions and to support our certifications under the following privacy frameworks recognized by regulators:
Each of our certifications is based on our Global Cross Border Privacy Rules Policy
We recognize that it can be difficult and overwhelming for people to understand all of the different ways that information about them can be observed, sensed, collected, shared, used, analyzed and transferred, so we use a variety of approaches to support our goal of making our practices transparent both to people about whom we process information as well as the regulators and their agents who review our practices. Key examples include: